In today’s podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market.
Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it illustrates the importance of “serving” your website visitor and how it can produce big SEO results.
In her example, the company grew revenue 400% in two years and it was because the company became a servant to website visitors and used SEO as a tool to provided these visitors with education and tangible value.
As she closes out the episode, Rebecca reminds listeners to remember one important fact:
SEO isn’t just about growing website traffic.
The best SEO is executed when you become a servant to your website visitor and you provide tangible value.If you want people to remember you, your website, and what you do – you have to provide measurable, tangible value. When you do this, you will not be forgotten. People will remember you and they will stay with you along their entire customer journey and their buying cycle.
Join Rebecca next week for a discussion on competitive research and it’s value to the SEO process.