The book, called The Executive SEO Playbook, doesn’t teach it’s readers how to do SEO. Instead it teaches the importance of weaving SEO into at all areas of the organization.
In Jessica’s book she talks about the various pillars of SEO. These are:
- Crawling and indexing
- Content
- Internal links
- External links and mentions
- Social media activity
- User experience
Those pillars might sound insignificant, but when you think about the departments they cross over you’ll see the far-reaching efforts of SEO and that it truly is an organization wide effort.
Rebecca explores these pillars and provides examples of how they are intertwined with the various departments of an organization.
Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.