In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their website’s content. A digital patient journey refers to a patient’s online journey through awareness, consideration, and decision.
Rebecca explains how she took her own digital patient journey a few years back and how her online searches and keyword usage were modified as she progressed through this process. She gives a raw and honest case study of her own self-discovery, the investigation into medical terms, and the ultimate search for hospitals and physicians.
Today’s Takeaways
- Move past generic, high volume keywords
- Think through the patient’s experiences and thought process as they progress from initial awareness, through their own research, and then onto a final decision
- Remember that long-tail keyword phrases are critical to today’s SEO, since 50% of organic search is driven by phrases that are 4 words or more in length
If you’d like to watch the replay of Rebecca’s webinar of buyer personas and keyword mapping, you can find this on her YouTube channel.
Today’s Episode Sponsor
Ahrefs is Rebecca’s go-to SEO tool for all things backlinks. She uses it for reviewing client backlinks, as well as deep diving into their competitor’s activity to discover new linking opportunities.
As mentioned in the show, Ahrefs is offering an exclusive giveaway to podcast listeners.
Every 4 shows, one listener will win a Lite Annual account to boost their own SEO performance! Send a tweet @ahrefs and @rebeccagill to tell us why you’d like to win this giveaway.