• Skip to main content
  • Skip to primary sidebar

www.seobits.fm

An SEO Podcast for Normal People

  • Podcast Episodes
  • Host
  • Reach Out
    • Subscribe
    • Sponsor the Show
    • Contact
  • Join the Facebook Group

EP31: Looking Back at SEO in 2018

November 19, 2018

In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2019.

Overview of SEO Themes in 2018

  • Positive User Experience
  • Trust and Authority
  • Topical Keyword Focus
  • Customer Journey Mapping With Keyword Alignment
  • User Intent in Search
  • Semantic Language Usage
  • Ongoing Technical SEO
  • Performance and Speed
  • Security (SSL & HTTPS)
  • Accessibility
  • Structured Data and Schema
  • Voice Search

SEO Challenges That Arrived

  • The Knowledge Graph truly changed everything and anything about organic search.
  • Google became smarter and this entirely changed SEO strategy, planning, and execution.
  • What worked before in SEO, may still work and you may still rank in search, but actual website traffic and conversions may have completely different results.
  • No click search results are becoming more and more prevalent.

Today’s Takeaways

  • Own your E-A-T
  • Map the customer or patient journey
  • Rethink on-page optimization efforts (i.e. stop talking about keyword density)
  • Renew, refresh, and revisit outdated content
  • Perform ongoing website audits with tools like SEMrush

Links and Mentions

  • Pumpkin pie search results
  • Google CTR in 2018: Paid, Organic, & No-Click Searches
  • Rebecca’s full 1-hour webinar on SEO in 2018 and 2019

Today’s Episode Sponsor

ahrefs logoA big thank you to Ahrefs for sponsoring season two of the SEObits podcast!

Ahrefs is Rebecca’s go-to SEO tool for all things backlinks. She uses it for reviewing client backlinks, as well as deep diving into their competitor’s activity to discover new linking opportunities.

As mentioned in the show, Ahrefs is offering an exclusive giveaway to podcast listeners.

Every 4 shows, one listener will win a Lite Annual account to boost their own SEO performance! Send a tweet @ahrefs and @rebeccagill to tell us why you’d like to win this giveaway.

If you enjoyed this podcast episode, please consider sharing it on social media or leaving us a review on iTunes.

Subscribe on iTunes Listen on Google Play Grab the RSS Feed

About Rebecca Gill

Rebecca is the Founder of Web Savvy Marketing and produces a series of online SEO courses. She has over 15 years of real-world experience in search engine optimization with 20 years of experience in sales and marketing.

Primary Sidebar

RSS Latest Podcast Episodes

  • EP43: Keyword Cannibalization and the Damage it Does to SEO Efforts
  • EP42: Why Internal Linking is the Unsung Hero of SEO
  • EP41: How to Use E-A-T in Your SEO Strategy
  • EP40: Structured Data and the Modern Website
  • EP 39: Tips and Tricks for Performing Ongoing Website Audits
  • EP38: Performing an Annual Keyword Review and Audit
SEO Course Ad
  • Privacy Policy
  • Affiliate Disclosure

Copyright © 2023 Rebecca Gill · All Rights Reserved