In this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search.
EP22: Optimize Your Website Performance and SEO
In today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed.
EP21: Understanding Schema and Structured Data
In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers.
EP20: Blogging is Good for the SEO Soul
Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not just business, but it should also help human readers.
EP19: Improve Your Website’s SEO With Content Silos
In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes.
EP18: SEO for Developers & Expert Advice from Carrie Dils
This week Rebecca is joined by her good friend Carrie Dils and the two chat about the importance of understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also wrote four-part blog post series called 30 Days to Better SEO. Carrie utilizes her SEO knowledge and breaks it down into bite-size pieces for developers.
EP17: Digging Into Local Search
In this podcast episode, Rebecca discusses what local search is and how you can improve your ranking performance and visibility for local searches. She walks through the types of local search, the ranking factors specific to local search, and then she provides some key takeaways for improving your placement in Google local search.
EP16: Building Backlinks
Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks.
EP15: Protecting Your Website’s SEO in a Redesign
In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ranking when the new website or blog goes live.
EP14: Featured Snippets Success With Sean Kerrigan
In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Sean participated in Rebecca’s online SEO Summit at iThemes Training and then put his education to work for a new SEO client.